EMCEES | SUNDAY 10TH November 2019
WELCOME | LECTURE HALL 1 | INDUSTRY INSIGHTS INDUSTRY INSIGHTS WELCOME
In Industry Insights, learn the inner workings and new trends of the games industry from those who know it best. Create more potent strategies with region-specific as well as global insights.
WELCOME | LECTURE HALL 2 | DESIGN & DEVELOPMENT DESIGN & DEVELOPMENT WELCOME
9:30AM | SUNDAY 10TH November 2019
9:30 | LECTURE HALL 1 | INDUSTRY INSIGHTS Welcome and Opening Ceremony
10:30AM | SUNDAY 10TH November 2019
10:30 | LECTURE HALL 1 | INDUSTRY INSIGHTS Innovation and Transformation of Game Technology
11:00AM | SUNDAY 10TH November 2019
11:00 | LECTURE HALL 1 | INDUSTRY INSIGHTS Entering the Smart Gaming Era in China
11:30AM | SUNDAY 10TH November 2019
11:30 | |
LUNCH BREAK
LUNCH BREAK
12:30PM | SUNDAY 10TH November 2019
12:30 | LECTURE HALL 1 | INDUSTRY INSIGHTS Introduction and Practice of UE4 New Features
12:30 | LECTURE HALL 2 | DESIGN & DEVELOPMENT Art Meets Design: Working Efficiently With Artists
Chris Natsuume, Creative Director & Co-Founder, Boomzap
One of the most important things Game Designers do is to work with Artists to realize the combined team vision for the product. Failures in communication and understanding how to work with Artists on the part of Designers is probably the easiest way to lose months or even years in a production process. This session will cover a number of tools and processes for getting the most work done efficiently. This will be valuable not only for Designers, but especially for Producers, Project Planners, Game Directors, and of course Artists and Animators.
1:00PM | SUNDAY 10TH November 2019
12:30 | LECTURE HALL 1 | INDUSTRY INSIGHTS SESSION CONTINUES: Introduction and Practice of UE4 New Features
13:00 | LECTURE HALL 2 | DESIGN & DEVELOPMENT Publishing Indie Games in China and Worldwide
Simon Chang, Vice President of Asia Pacific, Devolver Digital
Simon Chang will draw from his extensive experience in the game industries of Taiwan, Mainland China and also at Devolver Digital, to provide some insights for the local indie developers, do's & don'ts, and his prospect of indie games in general.
1:30PM | SUNDAY 10TH November 2019
13:30 | LECTURE HALL 1 | INDUSTRY INSIGHTS Where is the Pulse of the Game Industry Today?
13:30 | LECTURE HALL 2 | DESIGN & DEVELOPMENT Shadow Fight: Mobile Fighting/RPG Hit Post-mortem
Dmitry Pimenov, Executive Producer, Nekki Limited
This lecture will cover lessons learned from the design and production process of Shadow Fight, including the evolution of game design and content production challenges, initial expectations and results regarding game progression and monetization, proud moments and unexpected pitfalls throughout the project production, development & LiveOps, and how to create a successful mobile action title.
2:00PM | SUNDAY 10TH November 2019
14:00 | LECTURE HALL 1 | INDUSTRY INSIGHTS Mobile Esports - the Way to the Mass Market
Xiaofeng Zeng, General Manager China, Niko Partners
Asia is leading the world in esports. Asia is also the barometer for an impending boom in mobile esports expected to take place globally over the next 5 years. The growth of mobile esports, driven by culture, technology, and infrastructure, is positioned to dramatically reorient the esports industry.
14:00 | LECTURE HALL 2 | DESIGN & DEVELOPMENT Age2DE - Modernizing a Classic
Alex Liu, Design Director, Microsoft
Age of Empires 2, one of the most popular strategy games ever, is back with stunning graphical updates, fully remastered soundtrack, and brand-new content. In this presentation, we will dive deeper into this classic’s modernization efforts for the global audience.
2:30PM | SUNDAY 10TH November 2019
14:30 | |
COFFEE BREAK
COFFEE BREAK
3:00PM | SUNDAY 10TH November 2019
15:00 | LECTURE HALL 1 | INDUSTRY INSIGHTS PANEL: HR Cultivation - Innovation & Entrepreneurship
15:00 | LECTURE HALL 2 | DESIGN & DEVELOPMENT Project Substance Alchemist: The Next Innovation of Gaming Material
Meizi Yan, Country Manager China, SUBSTANCE by Adobe
In this session, we will talk about how to use Substance parametric material to speed up 3D productions with the best visual quality and how to integrate Substance with different software. Substance Alchemist is a next-generation tool dedicated to material authoring, exploration, and management. Different technologies and creation methods (procedural-based, capture-based, AI-based and manual) help you manage entire material libraries and export them to other applications.
3:30PM | SUNDAY 10TH November 2019
15:00 | LECTURE HALL 1 | INDUSTRY INSIGHTS PANEL CONTINUES: HR Cultivation - Innovation & Entrepreneurship
15:30 | LECTURE HALL 2 | DESIGN & DEVELOPMENT The Design of the Antique Game
Zijian Chong, Art Director, Seasun Entertainment
A game's design appearance combines expertise in art design, social culture and information technology. This session is based on the analysis of the aesthetic and social needs of the players of current antique games in the market. We’ll show the iteration of the cloth technology in the characters appearance, and the technological breakthrough from apex to flex. We’ll also explain the material selection and iteration from the hand-drawn style to the PBR. Finally, we'll introduce the commercialization of a characters appearance in a game.
4:00PM | SUNDAY 10TH November 2019
16:00 | LECTURE HALL 1 | INDUSTRY INSIGHTS How to Develop a Game Based on a Top Western Franchise and Succeed: American Dad! Apocalypse Soon Case Study
Anton Shalaev, Corporate Development Director, MY.GAMES
Many developers have thought about making a game based on a popular franchise such as The Simpsons or the Marvel Universe. Yet, these ideas often remain dreams because of many factors: the burden of responsibility before fans, fears of imposed creative control, failing to understand the audience’s culture, and many others prevent developers from taking the leap. The experience of Fast Forward Studio shows that it’s actually not that frightening.
16:00 | LECTURE HALL 2 | DESIGN & DEVELOPMENT Where the Game Industry is Going and How to Prepare for the Future: AAA Developer Perspective
Taewon Yun, General Manager, Global Publishing, Super Evil Megacorp
The game Industry is entering another seismic transformation, which may fundamentally shake up the status quo. Taewon Yun at Super Evil Megacorp will discuss the upcoming changes he foresees in the industry and what his studio is doing to prepare for success. With 25+ years of experience working on some of the industry's changing games such as World of Warcraft, Ultima Online and Starcraft, Taewon will have valuable insights to share.
4:30PM | SUNDAY 10TH November 2019
16:30 | LECTURE HALL 1 | INDUSTRY INSIGHTS Cloud Gaming in Asia
Monte Singman, VP International Business Development, iDreamsky Technology
Within five years, cloud gaming in Asia is expected to reach 60 million gamers, and may surpass 500 million by 2028. As cloud gaming continues its upward trajectory and prepares to dominate the gaming landscape, markets around the world are anticipating its impact. In particular, the Asian game market -- the largest in the world -- is expected to see enormous growth from cloud gaming. According to a new report from market analyst group Niko Partners, cloud gaming in Asia is expected to generate $3 billion by 2023.
16:30 | LECTURE HALL 2 | DESIGN & DEVELOPMENT Dancing in the Clouds - The Road to Globalization of Cheetah Games
Zhu Jun, Advanced Operation Director, Cheetah Mobile
There are more than 100 kinds of games running in Cheetah Mobile. Among them, 5 game users have over 100 million and DAU has 20 million. Game types include music, development, racing, and more. The global dual data core is multiple cloud and live, and the four major game sub-centers support sub-regional game scheduling. In this session Zhu Jun of Cheetah Mobile will share how they can deploy and manage operations in a multiple cloud.
EVENTS | SUNDAY 10th NOVEMBER 2019
EMCEES | MONDAY 11TH November 2019
WELCOME | LECTURE HALL 1 | BUSINESS OF GAMES BUSINESS OF GAMES WELCOME
WELCOME | LECTURE HALL 2 | GROWTH & MARKET NAVIGATION GROWTH & MARKET NAVIGATION WELCOME
9:30AM | MONDAY 11TH November 2019
9:30 | LECTURE HALL 1 | BUSINESS OF GAMES Tencent Cloud - Solutions for Game Industry
9:30 | LECTURE HALL 2 | GROWTH & MARKET NAVIGATION Successful Strategies for Working with English Language Adaptation Partners
Michael Csurics, Voice Director, The Brightskull Entertainment Group
Working with English Language partners to develop original stories or to localize and adapt material developed for Eastern markets and sensibilities can be a daunting experience, but it doesn’t have to be. In this session we will explore successful strategies and techniques for working with English Language partners to develop the best possible representation of your product for English speaking audiences.
10:00AM | MONDAY 11TH November 2019
9:55 | LECTURE HALL 1 | BUSINESS OF GAMES Future with Safety - Play with Me
10:00 | LECTURE HALL 2 | GROWTH & MARKET NAVIGATION Entertainment and Beyond: Key Strategies for Successful Games
Langer Lee, Director, Corporate Planning & Strategy, mixi, Inc. (XFLAG)
When trying to be successful in games, it is important to have a purpose beyond entertainment. Monster Strike, a worldwide top grossing mobile game, is more than just a game - it is an entertainment institution with a diverse media mix strategy. Langer Lee, Director of Corporate Planning & Strategy at mixi, will share their key strategies for success and how developers can adopt them.
10:20AM | MONDAY 11TH November 2019
10:20 | LECTURE HALL 1 | BUSINESS OF GAMES Future with IP - Play with Me
10:30AM | MONDAY 11TH November 2019
10:45 | LECTURE HALL 1 | BUSINESS OF GAMES Future with Casual - Play with Me
11:00AM | MONDAY 11TH November 2019
11:10 | LECTURE HALL 1 | BUSINESS OF GAMES PANEL: Future with Traffic - Play with Me
Eric Hong, Vice Director, Tencent Cloud
Saite, Game Security Expert, Mobile Tencent Protect
Amy He, GAME Senior Sales Manager, Tencent Marketing Solution
Hui Hu, Senior Operations Manager, Tencent Marketing Solution
MODERATOR: Silvia Tang, Senior Business Manager, Tencent Marketing Solution
Tencent Adnet – The midfield battle of casual games
11:00 | LECTURE HALL 2 | GROWTH & MARKET NAVIGATION Subscription Models in Games
Tyrone McAuley, Operations Director, PikPok
Subscription models have been successfully employed in various forms of entertainment including television, film and music. They’re now being adopted and used in games. This talk will share some practical experience and learnings on how PikPok has integrated IAP based subscriptions into our mobile games and, insights from our Apple Arcade launch title, Agent Intercept.
11:30AM | MONDAY 11TH November 2019
11:30 | |
LUNCH BREAK
LUNCH BREAK
12:30PM | MONDAY 11TH November 2019
12:30 | LECTURE HALL 1 | BUSINESS OF GAMES Mobile Gaming: Rise of a New Business Mix
Alix Cloux, VP Sales and Marketing Northern Asia, Gameloft
Nowadays, mobile gaming has entered a fast transformation era due to the change we see from User behavior, the platforms’ ecosystem or the regulators. Gaming companies therefore need to adapt themselves to face this evolution and be able to pivot to meet the market expectation.
12:30 | LECTURE HALL 2 | GROWTH & MARKET NAVIGATION Serving Mobile Games to the Japanese - successfully enter the world's top gaming market
Arthur Chow, CEO, 6waves
Japan which is one of the biggest mobile gaming markets in the world, yet the entry barriers are high due to its difference in culture, language and business practices from the rest of the world. This session covers the keys to success in bringing your mobile games to Japan and the pitfalls to avoid. From localization, user acquisition, community and live operations, Arthur Chow will share case studies in helping the audience to successfully navigate this rewarding market.
1:00PM | MONDAY 11TH November 2019
13:00 | LECTURE HALL 2 | GROWTH & MARKET NAVIGATION PANEL: How to Leverage Popular Licensed IPs on Mobile Games
Tom van Dam, Senior Director Overseas Business, ByteDance
Young Yuan, General Partner & Vice President, CMGE
MODERATOR: Michael Zhang, Founder & CEO, Firefly Games Inc.
In this session, our expert panelists will discuss the effect of licensed IP on mobile games -the challenges, complexities and benefits.
1:30PM | MONDAY 11TH November 2019
13:30 | LECTURE HALL 1 | BUSINESS OF GAMES PANEL: The Future of Mobile App Monetization
Gongping Ouyang, General Manager, ModooPlay
KD Li, BD Director,TapQ
Xi Tong, Marketing Director, ME2ZEN
MODERATOR: Ada Hang, Director of Business Development, AppLovin
The mobile industry is fast-paced and constantly changing, and developers need a monetization solution that will allow for sustainable growth in an ever-evolving space. Join us as we discuss why in-app bidding is becoming the industry standard monetization setup for mobile developers, as well as the ways it has brought them unequivocal growth.
13:00 | LECTURE HALL 2 | GROWTH & MARKET NAVIGATION PANEL CONTINUE: How to Leverage Popular Licensed IPs on Mobile Games
Tom van Dam, Senior Director Overseas Business, ByteDance
Young Yuan, General Partner & Vice President, CMGE
MODERATOR: Michael Zhang, Founder & CEO, Firefly Games Inc.
In this session, our expert panelists will discuss the effect of licensed IP on mobile games -the challenges, complexities and benefits.
2:00PM | MONDAY 11TH November 2019
13:30 | LECTURE HALL 1 | BUSINESS OF GAMES PANEL CONTINUES: The Future of Mobile App Monetization
Gongping Ouyang, General Manager, ModooPlay
KD Li, BD Director,TapQ
Xi Tong, Marketing Director, ME2ZEN
MODERATOR: Ada Hang, Director of Business Development, AppLovin
The mobile industry is fast-paced and constantly changing, and developers need a monetization solution that will allow for sustainable growth in an ever-evolving space. Join us as we discuss why in-app bidding is becoming the industry standard monetization setup for mobile developers, as well as the ways it has brought them unequivocal growth.
14:00 | LECTURE HALL 2 | GROWTH & MARKET NAVIGATION Indie Mobile Games Publishing in China
Miley Chen, Strategy - ACE Publishing Program, Tencent
This session includes a general review of the Chinese mobile game market in 2019H1, what genres/games from small/medium developers attract our attention in 2019H1, how we see the market trends for indie games, and what can we do to help indie developers to reach a greater audience in China.
2:30PM |MONDAY 11TH November 2019
14:30 | LECTURE HALL 1 | BUSINESS OF GAMES The New Industry Trend of Casual and Hyper Casual Games
3:00PM | MONDAY 11TH November 2019
15:00 | LECTURE HALL 2 | GROWTH & MARKET NAVIGATION Emerging Video Game Markets: Which is the Next Important Market?
Sho Sato, Principal Analyst, Media Create
Recently the interest toward emerging game markets like MENA, South Asia and ASEAN has been increasing among game companies, but the objective information and insights for these countries are very limited. Based on our analyses for more than 5 years as "Emerging Game Business Report" Sho will share knowledge and insights for characteristics and differences of each market especially emerging countries, and indicate how Asian & Western game companies approach these markets.
3:30PM | MONDAY 11TH November 2019
15:30 | LECTURE HALL 2 | GROWTH & MARKET NAVIGATION Argentinian Game Industry: Opportunities in a Far Away Land
Hernan Lopez, Producer, Epic Llama Games
In this session Hernan will discuss the Argentinean game industry landscape, from indie game developers to big globally established companies. He will be addressing the risk and opportunities of the region, and ways to profit from the talent of the other side of the world.
4:00PM | MONDAY 11TH November 2019
16:00 | LECTURE HALL 1 | BUSINESS OF GAMES Fast and Complex Casual 2D Mobile Game Development Using SGS and SGE
Krzysztof Bury, Senior Software Engineer, Gamedesire
SGS and SGE are Gamedesire's in-house solutions that shorten the time to soft-launch. Scriptable Game Engine (SGE) - QT based toolkit including ready to use functional packages and native app performance. Its main purpose is to make fast iterations. Social Game Server (SGS) - simple and scalable game backend, easy-to-integrate server solution, with a set of automation and monitoring tools and ability to write game logic in developer’s language of choice. These two technologies are optimized for making online multiplayer 2D games ready to be released in short time.
16:00 | LECTURE HALL 2 | GROWTH & MARKET NAVIGATION Succeed in the Western Markets by Leveraging Your App Growth Strategy
4:30PM | MONDAY 11TH November 2019
16:30 | LECTURE HALL 1 | BUSINESS OF GAMES Investment in Mobile Games: How to Get Funded Successfully
Ilya Gutov, Greater China Business Development Director, Mail.Ru Games Ventures
This session aims to increase the overall understanding of how video games M&A and investment business works in practice. The session will be helpful for business owners who are looking for additional funding. Founders will find out how investors make decisions, what is the best way to approach the investor, which materials should be prepared for the first meeting, how not to fail the negotiation process, what completion consists of and how investors and management team live after the deal is closed.
16:30 | LECTURE HALL 2 | GROWTH & MARKET NAVIGATION East Meets West: Tips and Tricks for Success in China
Olga Egoshina, Senior Business Development Manager, Playrix
Playrix is among the few overseas developers whose games are truly successful in China. This session will help understand the company’s approach to the Chinese market and how they benefit from partnerships with local publishers. The session will be useful for Chinese and overseas developers and publishers who are looking to grow their games in China.
17:00PM |MONDAY 11TH November 2019
EMCEES | TUESDAY 12th November 2019
WELCOME | LECTURE HALL 1 | GLOBAL GAME FUTURE 
WELCOME | LECTURE HALL 2 | EMPOWERED GAME DEVELOPER 10:00AM | TUESDAY 12th November 2019
10:00 | LECTURE HALL 1 | GLOBAL GAME FUTURE New Direction of Game Entrepreneurship
10:00 | LECTURE HALL 2 | EMPOWERED GAME DEVELOPER The Risk Management System Construction of Online Game Companies
Jeff Yang, Senior Partner, Grand & Holders Law Firm
In this session, we'll discuss the main reasons for an online game company to set up a risk management system. To establish the risk management system, an online game company may start from five major aspects, including “stock equity and share option”, “investment, financing and M&A”, “intellectual property and trade secret”, “significant contracts” and “labor and personnel”. In order to improve the development of an online game company, it is of great necessity to build up and improve a risk management system.
10:10AM | TUESDAY 12th November 2019
10:10 | LECTURE HALL 1 | GLOBAL GAME FUTURE The Game Startup in 2019 in the Eyes of VC
10:30AM | TUESDAY 12th November 2019
10:25 | LECTURE HALL 1 | GLOBAL GAME FUTURE New Model Slicing and New Opportunities for Games to go Overseas
10:30 | LECTURE HALL 2 | EMPOWERED GAME DEVELOPER PANEL: Gaming Trends
Edward Li, Co-Founder & CEO, Twitchy Finger Limited
Tom van Dam, Senior Director Overseas Business, ByteDance
Jeremy Lam, CEO & Co-Founder, Pixio Ltd.
MODERATOR: Dan Ackerman, Senior Managing Editor, CNET
Game publishers on mobile and beyond face a constantly changing landscape. Have free-to-play games peaked? How will heavy hitters like Apple impact the market with premium subscription services? Will new streaming game services like Stadia and xCloud open up new audiences? Will anyone ever get VR/AR right? We'll look at new and upcoming trends that everyone should prepare for.
10:40AM | TUESDAY 12th November 2019
10:40 | LECTURE HALL 1 | GLOBAL GAME FUTURE 5G and Cloud: Technology-Driven Game Innovation
11:00AM | TUESDAY 12th November 2019
11:10 | LECTURE HALL 1 | GLOBAL GAME FUTURE The Revolutionary Influence of Chinese-Taiwan Technology on Game Making
10:30 | LECTURE HALL 2 | EMPOWERED GAME DEVELOPER PANEL CONTINUES: Gaming Trends
Edward Li, Co-Founder & CEO, Twitchy Finger Limited
Tom van Dam, Senior Director Overseas Business, ByteDance
Jeremy Lam, CEO & Co-Founder, Pixio Ltd.
MODERATOR: Dan Ackerman, Senior Managing Editor, CNET
Game publishers on mobile and beyond face a constantly changing landscape. Have free-to-play games peaked? How will heavy hitters like Apple impact the market with premium subscription services? Will new streaming game services like Stadia and xCloud open up new audiences? Will anyone ever get VR/AR right? We'll look at new and upcoming trends that everyone should prepare for.
11:30AM |TUESDAY 12th November 2019
11:30 | | SPECIAL EVENTS
LUNCH BREAK
LUNCH BREAK
11:25 | LECTURE HALL 1 | GLOBAL GAME FUTURE 5G's First Vent: Cloud Game Practice
11:40 | LECTURE HALL 1 | GLOBAL GAME FUTURE The Opportunity to Realize Professional e-Competition
11:55 | LECTURE HALL 1 | GLOBAL GAME FUTURE 36kr Panel
Shanxing Guan, VP, Real Fund
XiaoXian Huang, VP, 37 Interactive Entertainment
Zhihui Li, Internet Industry Director of China Region, Huawei Cloud Business
Bo Bao, Production Director, Improbable
Wang Kai, Deputy General Manager, Dalong Yun Computer
Fan Xie, Co-Founder, Score
MODERATOR: Jing Ting, Analyst of Game Industry, 36Kr
12:30PM | TUESDAY 12th November 2019
12:30 | LECTURE HALL 1 | GLOBAL GAME FUTURE From the Development of B.E.E to the Innovation of 3D Action Mobile Games
12:30 | LECTURE HALL 2 | EMPOWERED GAME DEVELOPER Create Hyper-casual Games for New Markets with Cocos Creator
1:00PM | TUESDAY 12th November 2019
13:00 | LECTURE HALL 1 | GLOBAL GAME FUTURE I am MT - The Road to Growth from Card Game to MMO
13:00 | LECTURE HALL 2 | EMPOWERED GAME DEVELOPER Make Game Development Easier
1:30PM |TUESDAY 12th November 2019
13:30 | LECTURE HALL 2 | EMPOWERED GAME DEVELOPER Reach New Heights with Blockchain
2:00PM | TUESDAY 12th November 2019
14:00 | LECTURE HALL 2 | EMPOWERED GAME DEVELOPER PANEL: Blockchain Games in 2020: Looking to the Future
Reed Hong, Head, Research & Development, Cocos-BCX
Minoru Yanai, Founder, Linker Inc.
Mike Lee, CEO, Krypton Foundation
MODERATOR: Legolas Liu, BD Manager, Animoca Brands
This panel explores the opportunities and challenges of blockchain gaming and the prospect of blockchain games in 2020. We ask a panel of experts on their experience and advice on various key topics such as raising capital, strategies for mass adoption, and predicting the future of Blockchain games.
2:30PM | TUESDAY 12th November 2019
14:00 | LECTURE HALL 2 | EMPOWERED GAME DEVELOPER PANEL CONTINUES: Blockchain Games in 2020: Looking to the Future
Reed Hong, Head, Research & Development, Cocos-BCX
Minoru Yanai, Founder, Linker Inc.
Mike Lee, CEO, Krypton Foundation
MODERATOR: Legolas Liu, BD Manager, Animoca Brands
This panel explores the opportunities and challenges of blockchain gaming and the prospect of blockchain games in 2020. We ask a panel of experts on their experience and advice on various key topics such as raising capital, strategies for mass adoption, and predicting the future of Blockchain games.
3:00 PM | TUESDAY 12th November 2019
